After entertaining the Mobile industry with the exciting offer for the past one year, Reliance Jio is now set to take its footsteps into the Home broadband space. This a crucial step of Reliance Jio because there is a need for a lot of investment to be made in this medium, both in terms of infrastructure and customer acquisitions process.
The home broadband market is currently dominated by the state-owned player, Bharat Sanchar Nigam Limited (BSNL) and other players like Airtel, ACT Fiber and the local player in the metro cities.
The home broadband has a great hope because of the ARPU’s of these are generally higher than the mobile users. Because the consumption of data and the usage is always more in these space. The ARPU is about 5X than the mobile consumers. Also, the course of customer retentivity in the process is almost above 80 % if the service quality is high.
Hence, using this great opportunity Reliance Jio Infocomm is going to try its luck in the market. If huge investment lying in the hand and the power to build any infrastructure facilities possible, Reliance Jio will shake this market and disrupts this industry, make it tough for the competitors in the market.There has been a void lying in the home broadband market and Reliance Jio Infocomm will be trying to get in and fill the void with some great space.
As per the reports floating, Reliance Giga Fiber is being tested in a couple of cities with limited users in the radar. Once the process is complete there will be stage by stage rollout of these services across pan India.
According to the source, Giga Fiber will be publicly available form Diwali with the same Welcome offer as that of the Jio in the case of getting more customers under the hood.